How to Advertise Your Website or App in Telegram Mini Apps
You do not need a Telegram bot to advertise on Telegram. Learn how to send Mini App users to your website or mobile app, step by step, and how to measure the result.
Many people think Telegram advertising is only for bots and channels. It is not. A full-screen ad inside a Telegram Mini App can link to any http or https address, so a website, an online shop, a landing page or a mobile app store page all work. This guide walks through the whole process from planning to measuring.
Why Telegram Mini Apps are worth a look
- Mini Apps are used inside a messenger people already open every day, so your ad meets them where they are.
- Full-screen format means your message is the only thing on the screen for a moment.
- Country targeting lets you focus on markets that matter to your business.
- You pay per 1,000 views, so you can predict cost from the budget you set.
Step 1: Decide what one visit should achieve
Before creating anything, write one sentence: "A successful visitor is someone who ..." For a shop it may be viewing a product, for an app it may be opening the store page, for a blog it may be reading one article. A single clear goal makes every later choice easier.
Step 2: Prepare a landing page that matches the ad
Most wasted ad budget is lost after the click. Check your landing page on a phone, because that is where Telegram users will see it.
- It loads fast and does not need a long sign-up before showing value.
- The first screen repeats the promise made in the ad.
- There is one obvious next step, such as a button.
- It works well in a narrow mobile layout.
Step 3: Add UTM tags to your link
Adloop reports impressions and clicks, but it has no built-in install or conversion tracking. To see what happens after the click, add UTM parameters to your link and read them in your own analytics. A typical link looks like this: yoursite.com/?utm_source=adloop&utm_medium=miniapp&utm_campaign=launch_oct. Use a different campaign name for each test so results never get mixed.
Step 4: Create the creative
| Element | Limit | Advice |
|---|---|---|
| Image | Square, at least 600×600, up to 512 KB | One clear subject, readable on a small screen |
| Title | Up to 60 characters | State the benefit, not your brand name |
| Description | Up to 120 characters | One concrete detail or offer |
| Button | Preset such as Open, View, Buy, Install, Join Now! | Match it to what the link does |
Step 5: Choose targeting and limits
- Choose countries where your site or app is actually available and useful. You can pick up to 60.
- Set a frequency cap, between 1 and 7 views per person per day. A low cap spreads your budget over more people.
- Set a daily budget so a test cannot overspend, and a total budget if you want a hard ceiling.
- Leave the adult flag off unless your content really is for adults.
Step 6: Fund your balance and launch
Deposits are made in USDT on the TON network and credited to your balance 1:1. Larger first deposits earn a bonus: 10% for 10 to 49 USDT, 15% for 50 to 99 and 20% from 100 USDT. Once funded, submit the campaign. An administrator reviews it before it goes live, so submit it before you need it.
Step 7: Measure and improve
After a few days compare views, clicks and, in your own analytics, what visitors did on arrival. Change only one element at a time. If clicks are good but your analytics show visitors leaving instantly, fix the landing page. If clicks are low, try a different image or title.
| What you see | Likely cause | What to try |
|---|---|---|
| Many views, few clicks | Image or title does not stand out | Test a new image or a clearer benefit |
| Many clicks, visitors leave at once | Landing page does not match the promise | Rewrite the first screen to repeat the ad |
| Few views | Budget, targeting or frequency too narrow | Widen countries or raise the daily budget |
Tip: start small
A small first campaign tells you whether the audience fits your offer. Scale only after you see a result you are happy with in your own analytics.
When Adloop is not the right choice
If your customers are not Telegram users, this channel will not reach them. Adloop has no built-in install or conversion tracking and does not guarantee a fixed volume of views, so it works best for advertisers who can measure on their own side.
Frequently asked questions
Do I need a Telegram bot to advertise my website?
No. The ad button can open any http or https link. You only need an Adloop account, which you create with one tap through Telegram.
Can I promote an Android or iOS app?
Yes. Link directly to the app store page and use the Install button.
How do I know how many installs I got?
Use the analytics or attribution tool you already have for your app and tag the link. Adloop reports views and clicks only.
What is the cheapest way to test?
Set a small total budget, target one or two countries and run one creative for a few days.